Unseen
EF_17©24
Context
UNSEEN is where running and art converge, shining new light on the interlacing stories of marathoners and photographers on race day. It is an exploration of the runner as artist, and of the photographer as participant.
Preparation. Execution. Pain. Euphoria. Crossing the finish line and getting the perfect shot are often the same drama.
The work
Deep cuts from a decade of Berlin Marathon hard drives.
We worked directly on the branding, the design elements across every touch point, the editorial design for the first volume of the magazine, and the experience of the annual exhibition on race weekend.
Untold stories from the Berlin Marathon.
credits
- Creative Direction
- Sam Portillo
- Strategy & Creative
- Alejandro Áviles
- Illustration
- TwoBeDefie Mazariego
- Photography
- Marcos FusteroGuillermo Cárcamo
Have a brand that needs this kind of thinking?
Tell us what you are building. We take on a small number of projects at a time, across brand, design and performance.