Revoluciones
EF_05©20
Context
Revoluciones is a craft‑beer brand designed for a collective of beer lovers in Mexico City with alternative and innovative tastes, focused on building community through solidarity, empathy and equality. It respects human dignity and the environment, and supports actions that promote natural and less toxic environments, such as cycling.
Accessible, quality beer — deliberately discordant with the beer market.
01 — Identity
A tribute to those who build another reality with every step and every pedal.
We worked with the production team in Mexico City to create a brand that could put their product in the spotlight.
02 — Colour, pattern & type
Colour
Red, green, black and cream.
Pattern
A star pattern that runs behind everything.
Type
Harbour Bold for display, Minion Variable Concept for text.
03 — Illustration & packaging
Illustrated characters carry the brand onto the label: the masked cyclist delivering Octubre, a red beer, and Cargo, a porter.
Illustrations by Defie Mazariego.
04 — Applications
We made this brand thinking of the classic posters of revolutions in Latin America.
Built for those who make another reality, one pedal at a time.
Have a brand that needs this kind of thinking?
Tell us what you are building. We take on a small number of projects at a time, across brand, design and performance.