Mezcal Sorbitos
EF_11©22
Context
Sorbitos is a mezcal distribution company based in El Salvador that came to us to develop a launch strategy and introduce the brand to the local market. We redefined its philosophy, values and beliefs, created a communication strategy and a new art direction, and planned in‑person events to promote what it stands for.
En la búsqueda eterna de encontrar el ritmo.
01 — Art direction
Inspiration came from many places, from street art to high fashion designers.
We aimed to create a relaxed brand that felt mysterious, evocative and seductive.
02 — A new rhythm
A movement, a philosophy, a belief: Sorbitos is a new rhythm for our audience's life, based on how mezcal is supposed to be drunk. Slowly, one sip at a time. In Spanish: sorbito a sorbito.
03 — Events & online
Events
In‑person events to promote the brand's beliefs. The first Sorbitos speak‑easy pop‑up took over Kaeru Ramen for a night of mezcal and birrias, with music by Señorituals.
Online
A revamped online graphic identity to match the new art direction.
04 — Sorbito a sorbito
The smile badge, the scalloped coaster and the glass, out in the world.
A mezcal that arrived knowing what it stood for.
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