Maxsa Blades

EF_22©24

year
2024
areas
  • 3D Renders
  • Content Production
where
SS

Context

For MAXSA BLADES we delivered a comprehensive content creation and digital preparation project to support the launch of their blades: 3D renders, remote content creation, an Instagram layout aligned with the brand, and a Shopify store prepared so products and visuals arrived as one streamlined experience.

Bringing precision to life.

01 — 3D renders

High‑quality 3D renders, so every refined detail of the blade reads crisp and real.

High-quality 3D renders, so every refined detail of the blade reads crisp and real.
The MAXSA blade rendered from five angles on black
MAXSA blade render on white and a close-up of the etched logo on the spine
MAXSA blade standing in a tree stump in the woods
MAXSA blade resting on a cut log, seen from above

02 — Instagram & content

Instagram

An Instagram layout aligned with MAXSA's brand ethos, engaging users through a consistent and professional aesthetic.

Content in context

Images and video captured remotely, highlighting the blade's precision across different contexts and applications.

Four MAXSA Instagram stories: the launch, two bottle-opener steps and a feature callout

Crafted for the toughest terrains: a 6.5" high carbon stainless steel blade, with a bottle opener built in.

The MAXSA Instagram profile on a phone screen
A sponsored MAXSA Instagram carousel ad with three cards
Three vertical frames of the MAXSA blade and its orange sheath outdoors
MAXSA blade on a wooden board with steak, garlic and peppercorns
MAXSA blade standing in a stump, close up
MAXSA blade in its orange sheath lying in the grass
Opening a beer bottle with the MAXSA blade's built-in opener

03 — Cooking on location

Cooked with on location at Cerro Verde, El Salvador, with chef Josue Contreras.

Splitting kindling on a log with the MAXSA blade
Chopped onion slid off a board into a bowl of mushrooms
The chef cutting with the MAXSA blade beside a grill
Slicing mushrooms on a wooden board

Every edge, visible before it existed.

credits

3D Direction
Fidel Huezo
Art Direction
Walu Hernández
Production Direction & Photography
Alejandro Avilés
Project Showcase Design
Jefferson Flores

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