Kapone
EF_23©24
Context
Kapone is a street art supply store founded by TNT, a graffiti artist from El Salvador, to empower urban creatives and celebrate the culture of street art. Its branding reflects the raw energy and authenticity of the graffiti scene, brought to life by a collective of artists and designers.
The raw energy of the graffiti scene, made into a brand.
01 — The supply
Colour by the can: the store's raw material, shot in bulk.
02 — From the wall
The identity comes out of the culture it serves: graffiti, painted on site.
03 — Graphic language
Identity
The Kapone brand identity, crafted by Twobe, captures the spirit of the graffiti community with bold visuals and a contemporary edge.
Feedback
EL FIN participated in the feedback phases with the project leader and assisted on the presentation of the brand's expression.
04 — Packaging
The aerosol can packaging, designed by Defie Mazariego, takes a street‑inspired aesthetic that pays homage to Kapone's roots and TNT's creative vision.
EL FIN assisted on the packaging design during the feedback phases. 3D design by Fidel Huezo.
05 — Applications
Diverse applications, designed by Jefferson Flores, with EL FIN assisting.
Built by the scene it supplies.
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