Hel'arte
EF_04©20
Context
Hel'arte is a restaurant that serves ice‑cream based dishes, its creations a mixture of art and food. The brand refresh set out to move its positioning from a place only for older couples to a young and more active audience on social networks.
From a place for older couples to a young audience that lives on social.
01 — Identity
A refreshed Hel'arte wordmark and a dimensional H monogram, set across a brighter palette.
02 — Voice & lettering
We achieved this through cooler communication, more vivid colours and an interesting social media content strategy. The voice leans into ice‑cream puns, set in script lettering.
03 — Food as art
Dishes shot as the proposals they are: ice cream plated somewhere between dessert and art.
04 — Social & applications
Social
The system carried into a social grid.
Applications
Digital screens, packaging and event posters.
Photography
Photography by Sam Portillo, Alejandro Avilés and Imanol Neira.
Art you eat before it melts.
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