die deutSCHule

EF_24©25

year
2025
areas
  • UX/UI
  • Web Design
where
BER

Context

For Berlin's leading German language school, die deutSCHule, we designed a comprehensive digital transformation rooted in their existing brand identity: a new UX/UI design system and a completely redesigned website that supports students from A1 to C1.

German classes for fabulös people.

01 — Brand language

Professionalism, enthusiasm and a commitment to effective German language instruction. The redesign highlights the school's core values and reflects its vibrant brand, carrying the existing identity into a modern visual system.

German Classes for fabulös People headline with Bitte, Hallo, Danke and Genau tags on blue
die deutSCHule word pills — Upbeat, Liberal, Identified, Vibes, Empowerment
die deutSCHule logo lockups on black and white
die deutSCHule colour palette as stacked pills
Hallo! speech bubble on yellow
Students relaxing together on a Berlin rooftop

02 — The website

The website, completely reimagined.

The result is a seamless online experience that supports students in their language learning journey, reinforcing the school's place as Neukölln's go‑to destination for effective language learning.

The website, completely reimagined.
die deutSCHule homepage on a laptop against a rainbow gradient
A School for Everyone section with video

Design system

Recognising the school's reputation for excellence in language education, we crafted a new UX/UI design system that elevates their digital presence to match their esteemed legacy.

Interface

A user‑friendly interface and a modern aesthetic that reflect the school's vibrant energy and historic charm.

Courses & levels

The redesign enhances usability for students of all levels, from the first look at upcoming courses to choosing a level.

Website components — photography card and Deutsch Classes banner
Course level badges A1, C1, B2 on yellow
Schedule Information and Pricing cards on purple
TELC exam section with a photo of two students
die deutSCHule course pages on a row of phones

A school with a legacy, finally with the site to match.

credits

Art Direction
Samuel Portillo
Strategy
Carlos ArneckeSam Portillo
Design
Jefferson Flores
Web Design & Development
Carlos Arnecke

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