Boca Boca

EF_03©20

year
2020
areas
  • Brand Identity
where
SS

Context

BOCA BOCA is a contemporary food restaurant that revives Salvadoran ingredients and flavours with new culinary techniques. We refocused the brand and built an identity aligned with what the kitchen was actually doing, from the takeaway bag to the menu, the event posters and the photography.

Salvadoran ingredients, rethought with new culinary techniques.

01 — Identity

A wordmark that staggers one BOCA against the other.

It sits in white over food photography and on black, and in black on kraft takeaway bags.

The BOCA BOCA wordmark over a plate of sliced steak and greens
The BOCA BOCA wordmark in white on black

02 — Menus & events

Menus

Printed menus in black and in white, carrying the staggered wordmark.

Events

Posters for the restaurant's events: Día del Trabajo, Beerfest and Cosa Nostra with Nomad Pizza.

A folded black BOCA BOCA menu
A single-sheet white BOCA BOCA menu
Three BOCA BOCA event posters — Día del Trabajo, Beerfest and Cosa Nostra

03 — Photography

The food, the room and the people behind the kitchen.

The food, the room and the people behind the kitchen.
A toasted sandwich in paper on a wooden table, with a cutlery cup and a fresh drink
Three frames of grilled cheese sandwiches against a graffiti wall
Portrait of a cook in a white jacket
Black-and-white photographs of dishes, drinks and the kitchen

04 — Social

The same photography, carried onto the restaurant's social channels.

A BocaBoca Instagram story on a phone: a red cocktail with mint and a straw
A phone showing a Baos & Beers story post in coral, yellow and navy
A collage of cooks, a burger, a drink and a bowl on a pink field

05 — Quimera exhibition

Quimera, a collective illustration exhibition held at BOCA BOCA.

Posters and announcements for the show, and the framed work hung across the restaurant.

Quimera, a collective illustration exhibition held at BOCA BOCA.
Illustration prints installed in the BOCA BOCA dining room
Three framed illustrations on a sticker-covered wall

06 — In crust we trust

An “In crust we trust” graphic for the Nomad Pizza × BOCA BOCA collaboration, printed on tees.

The In Crust We Trust badge: a melting pizza slice in navy and coral
White tees printed with the In Crust We Trust graphic, back and front

Salvadoran flavour, told in a contemporary accent.

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