BMW Berlin‑Marathon
EF_25©25
Context
For the 50th anniversary of the BMW BERLIN‑MARATHON at MOVE — Home of the Berlin‑Marathon, UNSEEN co‑created the photo exhibition, the magazine and three panel discussions. UNSEEN highlights diversity and inclusion in running. With the team behind Gallery 1, we developed the event branding, designed the official book cover and supported the art direction.
Fifty years of a marathon, told through the people usually left out of the picture.
01 — Event branding
Evolve the work of previous years and elevate it to a level worthy of such a significant anniversary.
Building on what we had made for the 2023 and 2024 editions, we explored creative approaches that delivered high‑impact results even with a limited budget, and helped the team connect with the other creative groups involved for a unified final outcome.
02 — Wordmark & colour
Wordmark
The UNSEEN wordmark sits beneath a line of Braille dots, in blue, white and black, and over a textured field of BMW blue and legacy gold.
Colour
Legacy Gold and two BMW blues, grounded by black and an off‑white.
03 — The official book
The anniversary book cover, carrying both the UNSEEN mark and the 50 years lockup.
04 — Inside the book
Archive photography of the race alongside portraits of the runners.
05 — Photography
Race‑day photography by Sebastian Wells, Greta Graf and Jorge Alvarado.
Fifty years of finish lines, and the stories beside them.
credits
- Photography
- J. Konrad SchmidtJa Tecson
- Panel
- Regina VollbrechtDewi Cynthia Stümer
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