5Hundred Pizza
EF_18©24
Context
We took on the challenge of reimagining the brand's image from the ground up, crafting every aspect of its visual identity. From designing assets to developing a comprehensive branding strategy, the concept captures the essence of New York's culinary scene while resonating with the local audience.
New York‑style pizza, reworked outside its borders.
The work
Music, names, graphics and a room you want to stay in.
Through the blend of music, thoughtfully chosen names, graphics and an immersive experience, 500 Pizza carried the essence of a New York slice into a very different city.
New York in a slice, made far from New York.
credits
- Creative Direction
- Sam Portillo
- Strategy & Creative
- Alejandro Áviles
- Illustration
- TwoBeDefie Mazariego
- Photography
- Marcos FusteroGuillermo Cárcamo
Have a brand that needs this kind of thinking?
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