2Fifty
EF_20©24
Context
2Fifty is a Texas‑style BBQ in Maryland and Washington's Union Market. From the very beginning we co‑created this business, and we are now part‑owners. We worked with 2Fifty's team to bring the essence of both worlds together — strategic branding and functional design combining the timeless charm of Texas barbecue with a touch of exotic inspiration.
With meticulous attention to detail we created experiences where tradition and innovation converge.
The work
Three consecutive years at #1 on the Washington Post's Best BBQ Joints list.
Across a collaborative journey spanning more than four years, the team remains dedicated to developing new products, expanding into new stores, and exploring fresh visions.
credits
- Creative Direction
- Sam Portillo
- Strategy & Creative
- Alejandro Áviles
- Illustration
- TwoBeDefie Mazariego
- Photography
- Marcos FusteroGuillermo Cárcamo
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