A Long-Term Bet on Open Learning

Two things happen when you work with ideas for a decade: you learn a lot, and you forget how much you’ve learned. Field Notes exists to interrupt that.

We built this as a habit, a pattern, and a shared surface. It’s inspired by the notebooks we’ve filled for years—field notes, full of drawings, systems, phrases, and scattered clarity. Those pages weren’t for publishing. But they held the shape of thinking. This is the digital version: an intentional space to trace what we’re learning, trying, reading, designing, and rethinking.

Not as polished thought leadership. Not as marketing. But as useful, open, reflective practice.

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Field Notes is how we learn in public. It’s a place to drop what we’re working on, what we’re testing, and what’s shaping us—before it all hardens into hindsight.

What We’re Aiming For

We want to share more than outcomes. We want to document the messy middle, the early drafts, the frameworks in motion. Experiments we don’t yet have names for. Tools we’ve built for one client that might serve many. Systems we’ve stretched and adjusted until they clicked.

It’s also where we’ll share our internal resources—templates, exercises, workshop models. Things that have helped us, in case they help others too.

And beyond tools, this is a space for ideas: how we’re thinking about brand, design, AI, and collaboration. A place to speak plainly and specifically about what’s working, what isn’t, and what we’re still figuring out.

What We’re Hoping To Get

We hope this becomes a feedback loop. Writing sharpens our articulation. Sharing invites response. And a consistent practice of reflection holds us accountable—to ourselves and to the standards we want to keep evolving.

We’re not chasing performance here. We’re building a long-view archive of how our practice changes. A record of what mattered to us, when—and maybe why.

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What would you want to see here? A breakdown of our brand AI workflow? A library of studio templates? More behind-the-scenes on culture and team tools? We’re listening.

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