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Notes From the Field

Updates, Build logs, AI-driven design-system experiments, and strategic insights from a studio shaping brand futures—in real time.

Strategy

What Pancakes Taught Me About Neural Networks

July 12, 2025

Sam Portillo

Design

AI Prompt Optimization: Structure Beats Style

July 11, 2025

Sam Portillo

Strategy

Cluely & the Virality Era → Distribution First, Product Later

July 4, 2025

Sam Portillo

Design

Conversations > Commands

July 3, 2025

Sam Portillo

Strategy

Design Is a Business Act, a Very Effective One

July 3, 2025

Sam Portillo

Design

Designing Deeper Collaboration (with your brain)

June 23, 2025

Sam Portillo

Updates

A Long-Term Bet on Open Learning

July 1, 2025

Sam Portillo

No items found

Design

Open

AI Prompt Optimization: Structure Beats Style

July 11, 2025

Sam Portillo

Design

Open

Conversations > Commands

July 3, 2025

Sam Portillo

Design

Open

Designing Deeper Collaboration (with your brain)

June 23, 2025

Sam Portillo

Strategy

Open

What Pancakes Taught Me About Neural Networks

July 12, 2025

Sam Portillo

Strategy

Open

Cluely & the Virality Era → Distribution First, Product Later

July 4, 2025

Sam Portillo

Strategy

Open

Design Is a Business Act, a Very Effective One

July 3, 2025

Sam Portillo

No items found

Updates

Open

A Long-Term Bet on Open Learning

July 1, 2025

Sam Portillo

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Notes From the Field

What Pancakes Taught Me About Neural Networks

AI Prompt Optimization: Structure Beats Style

Cluely & the Virality Era → Distribution First, Product Later

Conversations > Commands

Design Is a Business Act, a Very Effective One

Designing Deeper Collaboration (with your brain)

A Long-Term Bet on Open Learning

AI Prompt Optimization: Structure Beats Style

Conversations > Commands

Designing Deeper Collaboration (with your brain)

What Pancakes Taught Me About Neural Networks

Cluely & the Virality Era → Distribution First, Product Later

Design Is a Business Act, a Very Effective One

A Long-Term Bet on Open Learning

Get in Touch

Think Design, Design the Thinking.